There are some features your e-commerce website must have — and there are some that you may need in the future . By looking at them carefully and getting it right first time you will save yourself a lot of money further down the line
Unlimited products and unlimited categories
You want the ability to add your own products and menu categories with ease to your site -you don\\’t want to rely on your Web designer whenever something needs changing. Make sure there aren\\’t any restrictions on the number of products you can add , as some companies charge you extra for going over this number. Worse still the system may not be able to do it resulting in an expensive upgrade. Content management
Ideally you want to be able to change text on your website — such as information about shipping charges, terms of business etc — without having to rely on your Web designer to do it, who will probably charge you each time.
To do this you need a content management system to edit the text pages yourself.
Easy-to-use admin area
An easy-to-use control panel is essential as you will be use it constantly. You need to easily check new orders, customer details, add items etc. If this is difficult to do you will find yourself wasting a lot of valuable time.
Comprehensive reporting
You need to view reports on visitor information such as what products people are viewing etc so that you can make informed decisions on what product to stock, what items you should unstock etc. Comprehensive visitor reporting gives you valuable market data that you can act on to expand your business.
Newsletter and e-mail functions
With e-commerce it is absolutely vital that you can keep in touch with existing customers in order to encourage them to purchase from you again in the future, by sending out special offers, product updates, newsletters etc. Look for an e-commerce system that has email list functions built in to it.
Link manager
You need to be able to add links to other sites without relying on your web designer every time you need a link added. Establishing link partnerships is vital ingredientl in obtaining good search engine rankings so ensure this feature is provided.
Search engine optimisation
Speaking of search engines, another vital feature is the ability to add and edit Meta tag information for each page created by the website. These tags are the hidden code that helps determine what your page is about, so by putting the right keywords in the right tags you can give your website a huge boost.
Other features
There are lost of other features that you can get in your website, such as specials section, bestsellers section, recommended items etc, so do think about what you may want in the future and ask for it to be included it now as it will be a lot cheaper than to get it put in later.
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